WELCOME TO BECAUSE OF ALICE
When creating BOA, I strived to bring back timeless, classic, wearable fashion, to make ‘simple’ sophisticated again, and to ensure I offered the highest quality pieces that were made to last, at an affordable price.
I wanted to remind you all that less really is more, that quality is important and that clothes deserve to be worn, loved and kept for many years to come.
So keep rediscovering your pieces, restyling and reinventing them — I truly believe that BOA belongs in your wardrobe forever and hope each collection captures "the art of simplicity".
Love Alice x